FUJIFILM UK Amazon Brand Store
According to research, Amazon’s share of the UK e-commerce market totals over 30%* and is rising. So, ensuring your brand has an official presence in this huge marketplace is vitally important.
FUJIFILM UK asked for our help in creating their official Amazon brand store, which would act as a central point of sale for their X Series range of mirrorless and premium compact cameras, lenses and accessories on amazon.co.uk.
What Bright did
The challenge for Bright’s team of content designers was to create an area that provided comprehensive guidance to those new to the FUJIFILM system, while making it easy for experienced customers to find the products they need.
Through the use of bold design, concise copy and compelling imagery, the team created a microsite that allowed visitors to search either by product, skill level or genre – each journey providing clear USPs every step of the way, concluding with a selection of FUJIFILM products best suited to the user’s needs.
The result is a FUJIFILM hub that provides personalised user journeys to visitors of all skill levels and styles, tapping into the enormous opportunity the Amazon marketplace presents – and ultimately increasing sales.