Amazon Shipping
Amazon has spent many years establishing and perfecting a fast, efficient and flexible next-day delivery network, serving its extensive e-commerce marketplace. Through Amazon Shipping, this experience and expertise is being made available to online retailers operating outside – whether that’s on a different marketplace or their own website.
The project
After commissioning an extensive research study into online shopper behaviour, Amazon Shipping wanted to present its findings to industry leaders in a compelling and easily digestible format. The aim was to establish itself as a thought leader in the e-commerce delivery sector, while at the same time driving lead generation through data capture.
What Bright did
After streamlining and beautifying the data-heavy reports into easy-to-understand, downloadable white papers, Bright’s creative and content teams worked closely with Amazon Shipping to create a full suite of marketing assets. This included email marketing, sponsored LinkedIn posts, ghost-written editorial, scriptwriting and the design of a Microsoft PowerPoint webinar presentation.
We also worked closely with the Amazon Shipping digital team, designing and populating a dedicated landing page to receive all traffic, encourage sign-ups and provide users with easy access to their free download.
The result was a compelling thought leadership campaign that played an important role in raising awareness of the Amazon Shipping brand and, as a result, garnering new business leads.
Get in touch
Fancy a chat? Give Saffron a call on 01223 499456 / 01223 499450. We’d love to hear all about you and your business.

Bright House, 82 High Street, Sawston, Cambridge CB22 3HJ

More of a typer than a talker? No problem, leave a message and we’ll get back to you as soon as we can.
Thanks for getting in touch! Rest assured that we'll get back to you as soon as possible.
Oops, something went wrong. Please try to submit your form again.

By clicking "Accept All Cookies", you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts.