FUJIFILM House of Photography
FUJIFILM – one of the world’s most innovative camera brands – has entrusted us with fulfilling projects for a number of years. We’ve produced websites and brand magazines, optimised points of sale and much more.
In 2018, Fujifilm tasked us with an exciting new project: the first ever FUJIFILM store located in the heart of London’s Covent Garden – the House of Photography.
This exciting concept photography store and experience centre opened in December 2019 and has become a playground for image makers of all ages and abilities.
What Bright did
Our dedicated team of design, digital and editorial experts liaised with Fujifilm and its subdivisions, instax and Print Life, to deliver a unique photographic experience for consumers. Offering support and expertise along the way, we helped create branding and design concepts, shape in-store and shopfront visuals, produce interactive content for in-store touchscreens and assist with printing points of sale. Reacting quickly to Covid-19 restrictions, we’ve also been instrumental in ongoing sales, building a dedicated website and a transactional app, filling them both with exciting content.