FUJIFILM Exposure Center
We’ve been working with the US arm of Fujifilm for years. The company’s electronic imaging team may be located more than 3,000 miles and several time zones away from Bright HQ, but they still turn to us for help with content-focused initiatives that support their marketing plan for cameras and lenses.
One great example of this in action is Exposure Center – an invaluable online resource for any photographer or videographer wanting to learn more about the FUJIFILM brand. Our digital team designed and developed this content hub to work seamlessly within Fujifilm’s own WordPress template, while our editorial team populated it with content suitable for every level of potential user.
Exposure Center is now the most visited section of the FUJIFILM USA site, with the marketing team using it as a central hub for all creative content around the brand. There are already plans in place to further develop its form and functionality, plus we hope to roll out the tried-and-tested template to other FUJIFILM subsidiaries in the future.