Vitec Imaging Solutions
Vitec Imaging Solutions is a global manufacturer and distributor of photo and video equipment. Vitec’s US marketing team approached Bright for help, creating in-store materials to promote their Joby brand of mobile phone accessories and tripods in CVS Pharmacy stores across America.
Our challenge was to create an informative and eye-catching counter-top display unit that clearly presented a range of products, while considering the limited space available in store.
What Bright did
Our experienced project management team worked closely with the client, Bright’s in-house designers and a specialist printing house to facilitate the creation of this compact product turntable. It met both Joby’s marketing needs and CVS Pharmacy’s specifications.
Once designed and printed, the Bright team also managed the transatlantic delivery process, handling customs requirements to ensure safe receipt.
The result was a vibrant POS display that, while small in size, ensured that Joby’s products were impossible to miss – and conveniently accessible across one of America’s best-known retailers.