Amazon Web Services (AWS) uses its cloud computing platforms to provide affordable large-scale computing capacity to individuals, businesses and governments worldwide.

AWS saw Bright Publishing’s FEED magazine as the perfect way to reach a B2B audience and approached us to explore ways it could maximise exposure to this quality, tech-savvy readership. The team was eager to communicate the benefits of AWS Elemental by using relevant case studies to illustrate how its services can be used in practice.

The Bright team set about creating a comprehensive content plan in line with FEED magazine’s editorial schedule. The plan included expertly written advertorials that were timely, relevant and informative, as part a long-term campaign.

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