Data capture & customer marketing FUJIFILM

With a rich 80-year history in the photographic industry, Fujifilm has established itself as a market leader in imaging systems the world over.

FUJIFILM UK & Europe contacted the Bright team with three main requirements: increase engagement with its extensive database of contacts, gain a better understanding of its target audience and ensure full compliance with the recently introduced GDPR legislation.

These needs were met with the creation of FUJIFILM Connect. Designed, built, tested and managed by Bright, this warranty portal provides an incentive for new sign-ups to register their products and share their interests, gathering valuable market data in the process. The inclusion of a double opt-in also ensures full GDPR compliance.

The results speak for themselves, with over a million page views and a fivefold increase in email open rates as a direct result of more accurately targeted marketing campaigns. Since launch, FUJIFILM Connect has grown to include 29 translated platforms for countries across Europe and continues to expand.

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