Instax puts the fun back into photography by giving users the ability to print their pictures instantly with its range of vibrant cameras and wireless printers.

Instax needed fun, informative content to include on its website that would help to engage its young, vibrant audience. The team approached Bright to utilise the knowledge of our in-house copywriters for planning, writing and managing an instax blog that would offer inspiration for users and ultimately drive sales.

After extensive market research, the Bright team constructed and implemented a comprehensive content plan that aligned with product launches, sales trends and significant dates throughout the year.

Not only do our bloggers write the copy, but our in-house professional photographers create all of the imagery, providing a seamless content creation and management workflow from inception to delivery.

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