Jessops Europe Limited is a well-known British photographic retailer, which offers a vast range of products and has stores located on high streets across the country.
Jessops came to Bright to request a redesign of its retail brochure with the aim to give an editorial feel to a commercial catalogue. Rather than pages and pages of product listings, Jessops wanted to include inspirational content that would put the products into context and show the reader what they could achieve.
Using our photographic expertise, copywriting talent and design wizardry, Bright put together the new-look Jessops catalogue, coordinating with brands on advertorials and providing full project management. The result was a marketing tool that perfectly bridged the gap between business and pleasure, and in doing so enjoyed an extended shelf life and greater customer engagement.
As well as printed quarterly catalogues, Bright also created mini supplements for magazine and paper media, while digital-linked versions of the catalogue were created to broaden its reach online.