Since releasing its first camera over half a century ago, Olympus has become a major player in the worldwide photographic industry, offering a wide range of cameras, lenses and accessories.
Olympus was looking for a cost-effective and modern solution to print publishing as a way of reaching out to new and existing customers. Its aim was to find the perfect balance between promoting Olympus photographic products and inspiring readers to get out and shoot.
Bright took the existing customer magazine from print to interactive digital, creating fresh and exciting regular content for Olympus users. We developed our own software to enable us to publish in-house, providing greater flexibility, speed and quality of service for the client.
To complement the digital magazine, Bright creates electronic newsletters and special print editions, and provides social media support through content plans and graphic creation. As a result, Olympus Magazine has continually proven to be a valuable aspect of the company’s overall marketing strategy.