Tesco is one of the world’s largest retailers, with its grocery and general merchandise stores located in a number of different countries throughout Europe, the USA and Asia.
Tesco Entertainment Department came to Bright, requesting the team’s point-of-sale (POS) design expertise. Responsible for the sale of DVDs, video games, music, newspapers, magazines and books, Tesco Entertainment wanted to maximise on the high footfall in-store with striking POS materials that not only included the look and feel of the aisles, but also off-fixture displays (OFDs), posters, car park banners and store window takeovers.
The Bright team provided creative design concepts, copywriting and project management for materials promoting in-store book and CD signings by anyone, from author Peter James to singer Peter Andre. Bright also provided OFD units and bays for new movie launches including Pacific Rim, Lego Ninjago and Bridget Jones: The Edge of Reason.